Jan 16, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MNGT 102 - Retailing


Retailing is a combination of activities involved in selling goods and services, domestically and globally, directly to ultimate consumers. This course will focus on the different channels of retail organizations – brick and mortar, catalog, television, and e-tailing. The various functions of retailers discussed include establishing an image, merchandise planning, forecasting and budgeting, human resources, operations, store layout and design, and Management Information Systems. Corporate social responsibility will be discussed. The text will be supplemented with current events and case studies to stimulate critical-thinking skills and to develop a participative classroom environment.
3 credits



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