Jan 20, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 204 - Consumer Behavior


This course covers consumer decision making and consumer motivation as parts of the marketing process, and the total consumer movement and its effect on the public, the government, and business.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing



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