Jan 24, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 205 - Integrated Marketing Communications


A study of how to plan, develop and execute integrated marketing communications programs across the traditional marketing mix using the tools of advertising, direct marketing, sales promotion, public relations, special events marketing, online advertising, and personal selling.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing,MRKT 204-Consumer Behavior



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