Jan 26, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 228 - The Power of the Brand


As business becomes more global, the need to strategically place and define a company’s position within the industry and consumers’ minds becomes paramount. This course will serve to analyze which components go into a branding strategy, why they must constantly be reviewed, and how the firm has to be prepared to adapt its strategies to properly and continuously serve the target market and remain competitive.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing



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