Jan 16, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 230 - Applied Marketing Research


This core Marketing course introduces students to data driven decision making and explores how qualitative and quantitative information is used to develop and evaluate marketing strategies. In conjunction with MRKT 204 Consumer Behavior, this course explores market and consumer research through applied projects focused on understanding the decisions underlying basic marketing activities like segmentation, positioning, promotion and pricing among others. Students taking this course in conjunction with MRKT 204 will take the theoretical and managerial issues raised in their Consumer Behavior course and learn how to use research to better understand and employ these concepts.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing



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