Jan 20, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 308 - Public Relations


Public Relations focuses on producing and writing news and feature releases based on current events, special events, and personalities. Students learn to evaluate publicity opportunities, comprehend angles and outlets, write publicity materials, and create special events. The final project is the production of a complete press kit.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing



Add to Portfolio (opens a new window)