Jan 16, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 313 - Direct Marketing


In addition to providing an introduction to the principles of direct marketing, this course emphasizes catalog marketing, especially as it relates to the business of fashion. Both retail traffic building and mail-order catalogs are stressed. Students examine such diverse topics as merchandising, creative marketing, and results analysis and fulfillment from two divergent points of view—the professional manager and the entrepreneur.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing



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