Jan 16, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 322 - International Advertising and Media Communications


This course studies the disciplines of advertising and media communications, which have become powerful and influential forces around the world. Culture in local countries will be explored to determine the impact of advertising, sales promotion, marketing, public relations, sponsorships, Internet communication, and forms of corporate communication such as “green marketing.” The changing role of consumers and their increased power of choice and product selection, which shifts control in the global marketing system, will also be studied.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing, MRKT 204-Consumer Behavior, MRKT 205-Integrated Marketing Communications



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