Jan 26, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 333 - Interactive and Internet Marketing


Internet Marketing is designed to give you an understanding of, and an appreciation for, the fundamental concepts and principles associated with online marketing. It will utilize a managerial approach and emphasize developing a working knowledge of basic online marketing concepts through the development of online marketing strategy while studying the interrelationships between online marketing and other business activities.
3 credits
Prerequisite: MRKT 103-Marketing or MRKT 103H-Honors Marketing, MRKT 304-E-Commerce



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