Jan 16, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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VMER 330 - Product Presentation


This course offers an analysis of current presentation practices, theories, and techniques. The course work deals with methodology, themes, motifs, and inherent qualities of varying classifications of merchandise. Students analyze the store as a “branded environment” and gain an understanding of the integral role of visual merchandising in that environment. Hands-on work brings presentation concepts into three-dimensional realities, giving students experience with merchandise and presentation tools. Visual merchandising techniques are translated into studio set-ups that include propping, showcase display, and mannequin presentation. Additionally, students gain an understanding of the design process, from schematic design to design development and implementation.
3 credits
Prerequisite: VMER 100-Introduction to Visual Merchandising or VMER 100H-Honors Introduction to Visual Merchandising, VMER 110-Color and Design, VMER 120-Display Graphics, VMER 230-Store Design



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