Jan 24, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 103H - Honors Marketing


Students are introduced to core marketing activities including market segmentation, market research, consumer behavior, product strategy, pricing, promotion, and distribution. Principles, policies, and practices used by manufacturers, wholesalers, and retailers are covered. The factors of consumer behavior and motivation are analyzed to provide an understanding of market planning. The system of distribution of goods from the producer to the consumer is discussed.
3 credits
Corequisite: Enrollment in the Honors Program



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