Jan 26, 2021  
2011-2012 Undergraduate Catalog 
    
2011-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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VMER 420 - Sr Capstone - Visual Merchandising


This course serves as a “capstone” challenge at the senior level, incorporating the skills and knowledge learned throughout the four year Visual Merchandising program. Emphasis is placed on understanding the development of a retail image and the role of visual merchandising in defining that image.The store environment is a critical medium in the selling mechanism. It’s the fulfillment of the customer’s expectations and the deliverance of every promise ever made to the customer through storewide advertising campaigns. The “capstone” challenge is to redesign the first floor of an existing 140,000 to 170,000 square foot department store, located in an urban center. The first floor, ranging in size from 42,000 to 60,000 square feet, will house Cosmetics, Accessories, Designer Sportswear, Women’s Shoes, Intimate Apparel, and Men’s Furnishings. The class will be divided into teams, one for each family of business listed above. This will be a real-world challenge with the class operating as a retail design firm. Together they will design a memorable and recognizable branded environment. They will develop a floor plan, a color and materials palette, signage and packaging, and visual merchandising techniques to differentiate their store in the competitive market place.
3 credits



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