Jul 12, 2020  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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FASH 2714 - Omni-Channel Retailing

Fashion Merchandising
This course will delve into how retailers operate in an omni-channel retail environment. The focus will be on how retailers create a “one message to the consumer” seamless shopping experience through the use of various channels, including various types of e-commerce. Students will explore how retailers who use two or more methods of communicating to the customer are succeeding in a fast-changing retail industry.
credit(s): 3
Prerequisite(s): FASH 1210



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