Aug 24, 2019  
2017-2018 College Catalog 
    
2017-2018 College Catalog [ARCHIVED CATALOG]

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FASH 3518 - Non-Apparel Retailing and Buying

Fashion Merchandising
This course examines the differences between the retailing and buying functions for apparel versus non-apparel sectors of the industry. Retailing principles and promotional techniques unique to non-apparel retailers, inventory planning and control, logistics, buying, pricing, and visual presentation will be analyzed and discussed. The competitive marketplace will be examined to learn how existing retailers are entering this sector to increase their sales. The impact of the evolving non-apparel supply chain on retailers and the consumer will be addressed, and case studies and projects will be used as a means to apply theoretical concepts.
credit(s): 3
Prerequisite(s): FASH 1210, FASH 2560



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