Mar 01, 2021  
2018-2019 College Catalog 
2018-2019 College Catalog [ARCHIVED CATALOG]

Marketing, BBA

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The Bachelor of Business Administration (BBA) in Marketing, prepares students to begin careers in brand and product management, marketing communications, social media marketing, and related fields. The program teaches students skills in branding, marketing research, and communications to be ready for the fast-paced marketing side of the fashion industry.  The curriculum provides a foundation of core courses in liberal arts and business, and includes many industry specific courses as well.

Registered HEGIS Code 0509

(Total credits: 123/124)

(Total liberal arts credits: 36)

BBA Liberal Arts Requirements

36 Credits

   Required Courses - 27 Credits

Liberal Arts Elective Courses - 9 Credits

Liberal Arts Electives are any courses numbered 1000 or higher with the following prefixes: ARTS, COMM, ECON, ENGL, HIST, LANG, NTSC, PHIL, POLS, PSYC, and SOCI which are not specifically required for the student’s major.

Additional Elective Courses

15 Credits

Electives are any courses numbered 1000 or higher (except EECM 1890 - Career Exploration Internship) which are not specifically required for the student’s degree program.


All courses are required except where choice is indicated.

First Year Experience or College Success for Online Students is required for all first-time freshmen or students who have transferred in less than 13 credits.

For BPS and BBA degree students, a minimum of 38 credits must be completed at LIM College.

For BS degree students, a minimum of 41 credits must be completed at LIM College.

All students are required to take EECM 1801 - Industry Exploration Seminar.

Students who do not have prior retail experience, or do not meet the qualifications listed below, are also required to complete EECM 1802 - Industry Exploration Internship prior to graduation.

Students who have 24 or more credits and at least 1,000 hours of retail experience within the past five years can take EECM 1803 - Industry Exploration Internship: Corporate or take another course to replace those credits.

Students who have at least 2,000 hours of retail experience within the past five years and less than 24 credits must take a course to replace the credits that would have been earned in EECM 1802, as they are not be eligible to take EECM 1803 until they earn at least 24 credits. 

Verifiable proof of retail experience will be required. Students must submit two of the following:

  • letter from their employer(s)
  • W2
  • pay stub
  • resume

All undergraduate students who enroll at LIM College must demonstrate their readiness to learn course material successfully. English and mathematics aptitude is assessed and students are placed in appropriate courses based upon level of aptitude*.

Students can demonstrate their readiness by:

  • Submitting ACT or SAT scores for review
  • Completing the LIM College placement test(s)
  • Submitting official transcript(s) for the evaluation of College-level English Composition and/or mathematics courses

Students will be placed based on any of the above submissions. If multiple submissions are made, LIM College will use the placement criteria that demonstrates the highest level of proficiency. Students who do not submit any of the above will automatically be placed into the lowest level of developmental coursework (Writing Essentials & Mathematics Through Business Applications).

Developmental courses do not carry credit towards the degree, but do carry hours which count towards full-time status. See Undergraduate Credits and Hours  and Remedial Course Policy  for further information. 

*Students accepted into the Fashion Scholars program are qualified out of all remedial course work.

Fashion Scholars*

All Fashion Scholars are required to complete the following:


LIM College offers the following concentrations** for each major, which are intended to provide an additional focused area of study:


* Not available online.

**At least one (1) course within a concentration must be completed at LIM College. Each Concentration requires no less than three courses. Courses specifically required for your major do not count towards your concentration.


Marketing Student Consumer Information

For further student consumer information about the Marketing degree and outcomes of our graduates please visit:

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